Marcimex: Julio me suena a Marcimex

Marcimex set out to be in everyone’s minds—and ears—this July.
To do it, they launched a campaign with a clear goal: to turn their brand into the hit of the summer.

If any brand can pull that off, it’s Marcimex. Their new campaign, “July Sounds Like Marcimex,” brings rhythm to a month that’s usually a flatline in retail—reviving something we all love and miss: catchy jingles.

While July was filled with Julio Iglesias memes and summer songs, Marcimex turned that silence into music (and sales) from day one. The formula? Eight different jingles, one catchy chorus, music you can’t get out of your head, lyrics full of storytelling written by creatives, and a concept made to move across TikTok, radio, and point of sale.

With shitpost aesthetics, retrofuturistic visuals, and plenty of visual humor, “July Sounds Like Marcimex” proves you don’t need a massive budget to launch a fresh, viral, and effective campaign. All you need is rhythm, irreverence, and the will to make advertising feel like advertising again.