TV ad: DASH: The Drink That Has It All

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DASH, the disruptor brand known for its deliciously simple, real fruit-infused drinks, has made its national TV debut with a striking new campaign and brand platform that boldly rejects compromise. ‘The Drink That Has It All’ has been developed by independent shop The Or, following its appointment by DASH to bring a new brand platform to life. The hero film is directed by Somesuch’s Freddie Waters. The 30” TV spot follows the gloriously uncompromising life of a woman at the heart of a seven-person polycule. The ad is a vibrant, tongue-in-cheek celebration of living life without limits, embodying DASH’s playful ethos and the joyful spirit of embracing more, not less.

Category Drinks, non-alcoholic
Client DASH
Agency The Or
Production Somesuch
Country United Kingdom
Uploaded 2 July, 2025

Credits

Director
Freddie Waters
Creative
Seb Covino
DoP
Joao Padua

Other credits

Agency

Managing Partner Paulo Salomao

Strategy Partner Sarah Oberman

Production Partner Metz ti Bryan

Brand Director Jiaan Koch

Strategy Director Zoe D’avignon

Designer Joe Stone

Media Squadron Venture Media

Partner Tom Lucas

Production

Executive Producer Chris Watling

Producer Adam Farley

Post Production / VFX Electric Theatre Collective

Colourist Luke Morrison

VFX Lead Soledad Martin

VFX Lead Alex Gabucci

Producer Renata Fabri

Post Production / VFX Shift Post

Editor Rachael Spann

Music / Sound King Lear

Sound Engineer Theo Vernon

DASH: The Drink That Has It All

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DASH: The Drink That Has It All

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