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Bank of Ireland: Personal Current Account
Bank of Ireland has unveiled a major new integrated marketing campaign. This latest work marks another significant step in its brand transformation and commercial marketing strategy, focussed on growing their customer base and strengthening brand relevance in a fiercely competitive market. Developed in collaboration with The Bank Collective by WPP, featuring Folk VML as creative lead, the campaign positions Bank of Ireland as a simple, seamless, and secure choice for your everyday banking needs. With a strong focus on younger and new-to-Ireland segments, the campaign highlights key digital features such as card freeze, 24/7 fraud support, replacement card ordering, and forgotten PIN retrieval.
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