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Wynns, Brutally Elegant.
Wynns is a truly elegant wine from rugged beginnings.
Born where nature bares its teeth. Where the arctic wind howls from the Southern Ocean, tempering the skin of the land.
Nestled in the Coonawarra, vines grow in ancient Terra Rossa soil, upon a bed of limestone, millions of years in the making. But from this alchemy of harsh elements, comers a truly refined wine.
This campaign brings this juxtaposition to life. A story of yin and yang, light and dark. An evocative platform which embellishes this tension, all while elevating the brand into the luxury space. A bold campaign, set to disrupt an otherwise quiet category.
Other credits
Treasury Splash (IHA)
Agency Director – Elsa Beaumont
Creative Director – Phil van Bruchem
Creative Director – Tom Opie
Design Director– Marni Burger
Head of Business Management – Hayley Sparshott
Motion Graphics Specialist – Louie Symmons
Jnr. Motion Graphic Designer – Maddy Bos
Senior Integrated Producer – Elyse Paone
Production Director – Lisa Moro
Peale Tran – Senior Media Trader
Scott Swindells – Media Trader
Graphic Designer – Aaron Wood
Finished Artist – Esmeralda Barbuto
Treasury Premium Brands
Head of Regional Marketing ANZ – Nicholas Powell
Marketing Manager – Angela Love
Brand Manager – Rebecca Portelli
Assist. Brand Manager – Amelia Baddeley
Kaushik Lal – National Account Manager On-Prem
Production Company – The ARTL—NE
Director / Photographer – Josh Robenstone
DOP – Ed Triglone
Production Producer – Zena Bartlett
Art Director / Stylist – Cristina Guerrero-Fernandez
Retouching – Shetouch
Motion Post production – Crayon
Offline Editor – David Tse
Grade / Online Artist – Daniel Stonehouse
Music Composer – Andrew Russ
Sound House – Squeak E Clean Studios
Sound Engineer – Paul LeCouteur
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