Ebay: Aiden’s Drive to Silverstone Episode 2

To excite fans and car lovers alike, JOAN and eBay Motors have teamed up to create Drive to Silverstone, a two-part original content series that blends docu-style storytelling with the energy of the McLaren Formula 1 Team. “The Drive To” series uncovers the stories of passionate communities that congregate around the McLaren Formula 1 Team - whether their love of car culture is just blossoming or decades old. Spearheaded by JOAN London, The Drive to Silverstone follows Aiden — a McLaren Formula 1 Team superfan — on his drive to his and McLaren's home race, Silverstone. Along the way, the episode uncovers what drives his love of cars, the McLaren Formula 1 Team, and F1 as a whole, as well as showcasing how eBay helps him prepare for his big weekend ahead. By featuring a genuine car enthusiast and showcasing their passion, the campaign highlights how eBay supports people in pursuing what they love, rooted in emotional storytelling and authenticity. Featuring a relatable and likeable personality helps bring authenticity to the content, which is a quality within eBay’s brand values. The series is a continuation of the global partnership between eBay and the McLaren Formula 1 Team to spotlight real stories from the global car community. It is a fusion of two worlds driven by passion and performance. eBay, a global hub for automotive parts and accessories, meets the McLaren Formula 1 Team’s cutting-edge racing excellence to celebrate innovation, dedication, and the drive for perfection.