The General / Look North World: The General Road Test Royale, 1

Road anxiety is on the rise, especially with gen z drivers. That’s why The General - an empathetic insurance provider committed to offering flexible, reasonably priced coverage for drivers when they need it most - is expanding its footprint in the gaming ecosystem with the launch of The General Road Test Royale. This custom gaming experience helps drivers tackle road test challenges, inspired by iconic real-world driving locations, in a safe, fun virtual environment. The General Road Test Royale, from Energy BBDO, is a custom-built map that is being unveiled as its own universe in The Glitch on July 7th. The game is a direct reflection of The General’s commitment to showing up where its customers already are - and in a space where they're having fun, connecting and competing. In The General Road Test Royale, players are invited to navigate obstacles quickly and efficiently with an equal amount of strategy and caution to earn in-map currency that help unlock new challenges and rewards in-game. Three city maps are available for players to race and practice safe driving on some of the nation’s most iconic driving locations: Miami, New York City and San Francisco. The game is paired with fun branded components - such as The General moustache shaped monument and The General helmet map marker - and is open to multiple players, but can also be experienced solo. Created in partnership with Twitch and Look North World, The General Road Test Royale is unlike any other game, as it rewards players for smart, efficient driving - like staying on course, avoiding obstacles, and maintaining control under pressure. Developed in consultation with National Driving Training (NDT), the game incorporates real-world principles of safe driving in a way that’s fast-paced, fun, and engaging. Gamers can find The General on Twitch and can use Island Code 9524-2023-3031 to access The Glitch on Fortnite.