Jetour: Hot Deals

A campaign that turns nostalgia for toy cars into real purchase motivation.
Inspired by the visual universe of Hot Wheels, its aesthetic taps into the childhood thrill of owning the perfect car—now reimagined through an adult lens. The campaign blends graphic design with AI-generated animation, delivering a visually powerful concept that stays true to its emotional roots.
The result is a promotional effort that sparks desire, reinforces brand positioning, and proves how emotion can become a powerful sales tool.