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Outdoor
McDonald's: Cowboy Closeups, 2
This summer, McDonald’s Canada is suiting up for stampede season with a campaign that is a love letter to the people who make its food possible through the iconic every day style that makes the culture so unique. Launching at the 2025 Calgary Stampede, the Cowboy Closeups campaign reimagines iconic McDonald’s menu items (Big Mac, World Famous Fries and classic Vanilla Cone) camouflaged within the details of classic Western fashion. From beadwork on cowboy hats, to belt buckles and fringe, it’s a blink-and-you’ll-miss-it tribute to the rich textures of Stampede culture, and to the Canadian farmers and ranchers who bring the McDonald’s menu to life.
Producer Jennifer Sinclair Related |
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