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NHS Blood and Transplant: Be There
With blood stocks currently at critically low levels, NHS Blood and Transplant – the NHS organisation dedicated to saving and improving lives through blood and organ donation - has launched a new campaign to drive blood donation in key areas of the country. Creatively conceived and executed by Havas London, the campaign calls on the public to be the giving type and ‘be there’ when they are needed most, by highlighting the unique ability to be there for someone, without physically being there, when you give blood. At the heart of the campaign sits a 30-second hero film, centred around the worlds of a blood donor and their recipient, which collide in a dramatic moment in time. The film opens with a scene of a car crash, and a casualty receiving a life-saving blood transfusion from real-life paramedics. To provide additional authenticity, the scene was created based on the expertise and stories from serving paramedics and Helicopter Emergency Medical Service (HEMS) crew.
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