Mattel: Find it on Carsales

The new Mattel Brick Shop models might be 1:12 the size, but they're about as real as it gets. 1600 pieces. Real detail. 7hrs of real craftsmanship to put them together.

So when it came time to launch them, it was kept as real as possible.

A real racing car driver as spokesperson.
Real print ads in real car magazines.
Photography by a real car photographer.
Real Carsales listings selling the real models.