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Top 6: July 30th 2025
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Dr. Oetker Suprema: The Opera
Top 6: July 30th 2025
When your frozen pizza is anything but ordinary, your launch can’t be either. That’s why Dr.Oetker Canada has introduced Suprema, its most premium frozen pizza yet, with a campaign as dramatic as the product itself: a custom-written opera. Rooted in the insight that Canadians are craving elevated at-home meals without the cost of dining out, Suprema was crafted to deliver restaurant-quality taste at an accessible price. The centrepiece of the campaign is a 14-minute live opera performance in downtown Toronto, telling the story of a sculptor who brings her creation to life -a metaphor for the transformation of frozen food into something extraordinary. The campaign also includes digital storytelling, influencer partnerships, and immersive activations across Canada.
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