 |
Direct Marketing
Battlegrounds Mobile India: Thoda Time Thoda BGMI - Balloon
BGMI's "Hai Thoda Time, Play Thoda BGMI" campaign aimed to attract casual gamers by introducing quick, "snackable" game modes. The core challenge was to shift the perception of BGMI from a time-consuming commitment to a fun, bite-sized escape.
The campaign ingeniously used the Butterfly Effect to illustrate how even unexpected moments of free time could lead to opportunities to play BGMI. This resonated with casual gamers, who often found themselves with short bursts of time they wanted to fill with fun. Relatable scenarios, humorous content, and clever social media campaigns brought this concept to life. The campaign's success is evident in its ability to reach a new audience and drive engagement. BGMI's quick game modes became a major draw for casual gamers, proving that even the most intense games can adapt to the demands of a fast-paced world.
Business Head - Shikha Davessar Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
