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Direct Marketing
Birla Opus: Badla
Birla Opus is a young brand in the paints category with offerings ranging from interior and exterior paints, furniture finish, tools, peeling solutions and more.
The brief was simple. Craft a demo film introducing Birla Opus All Wood finish to Indian painters, contractors and architects and bring out its features, benefits and uses in the best way possible. As a new player, we studied the market and realised that these genres of films from other brands in the category, are extremely informative, drab, and linear. Thus, making them quite overwhelming. But, we saw potential and wanted to break clutter by smoothly blending in humour while effectively demoing Birla Opus Allwood. Thus, taking inspiration from Bollywood’s action films, the iconic hero-villain climax seamlessly featured Birla Opus Allwood, saving the day for both, the table as well as the villain.
Associate Creative Partner - Pooja Lad Related |
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