Introducing a new spot for Rest Eze, the latest product from Sleep Eze that helps you sleep by relieving stress with a mix of melatonin and ashwagandha. For the visual direction, we wanted to emphasize natural relaxation and tranquility, culminating in a plant-focused, sage-green, spa-like aesthetic for the spot, while leaning into some of the campaign elements from our 2022 creative for SleepEze, e.g. the star and moon shapes. And yes, everyone’s favourite duck made the cut in this version. Directed by JP Chartrand, the video sees the lead actress in a dream-like state before waking up refreshed after a good and restful sleep. This approach allows the brand to continue to own the benefits of a good sleep not by showing the sleep itself, but by showing a good morning, and waking up stress-free.
