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Web Film
McDonald’s: Side Missions
This summer, Leo UK and McDonald’s are celebrating the joy of a side mission to McDonald’s with an integrated campaign that gamifies the brand experience across every touchpoint. ‘McDonald’s Side Missions’ is inspired by the universal fan truth that McDonald’s is life’s side mission. Whether that’s stopping for a Big Mac during a long journey or a McMuffin before work, a trip to McDonald’s is always a welcome detour and often more fun than the main mission. To bring this to life, the brand has tapped into the origins of the phrase ‘side mission’, meeting fans at the intersection of gaming culture to create a unique experience that turns everything fans love about McDonald’s into playable side missions that they can complete to earn badges and legendary prizes like ‘Maxed Out (99,999)’ Reward Points.
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