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US Highbush Blueberry Council: Snack and Chill
With July known as National Blueberry Month, the U.S. Highbush Blueberry Council (USHBC) is debuting a new marketing platform designed to grow consumer demand and drive more households to enjoy blueberries every day. Working with SCC (Schafer Condon Carter), the independent agency that was named USHBC’s agency partner last year, the Blueberry Council has developed a new rallying cry: “Blueberries Go Big.” And it is debuting the platform this month via a multimedia campaign. The campaign includes video, social, search, influencer and more. There will also be a TikTok Top View takeover. The advertising demonstrates blueberries snackability in a variety of situations, from recreational sports to workout recovery.
Client: US Highbush Blueberry Council Related |
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