A year-long photographic series commissioned by TBWA ThailandJuice documents how Thai communities creatively repurpose TOA buckets, reflecting the brand’s cultural imprint. TOA Paint marks six decades as an integral part of everyday Thai life. In partnership with TBWA ThailandJuice, the brand introduces ‘The Life of Paint’, an unconventional tribute highlighting the brand’s enduring influence.
Credits
Other credits
CEO: Phannika Vongsayan
Copywriter: Veradis Vinyaratn, Chanatthapol Tiensri, Pakornkrit Khantaprab, Kangsadan Boonraksa
Art Director: Peter Khoury, Kunanun Manusutthipong, Bunyaporn Yasa, Veerisa Leewattanakit, Punnapa Chevavimon
Agency Producer: Tarinee Limthongskul
Other Credits: Wilasa Klangnarong (Head of Account Management), Nuttiya Sukkeha (Associate Account Management Director), Parin Tantirattananon (Senior Account Executive)
Producer: Nartnada Sukchanthor
Assistant Photographer: Vutthikorn Sanprasert, Wattanachok Chumkua, Surapun Thussanasriworakarn, Watanyu Sangkarton, Sakdinon Duangchan
VDO: Jirapat Rojvisuttinun, Tawan Sirpaprapathum, Nichapha Nanthawong
Editor: Adisorn Phrombut, Jutamas Saijunda
Account Executive: Kanyarat Samudkojorn
Project Manager: Chotita Saiyud, Kanyasiree Siripong
Location’s: Apinan Kongsupalux, Sutthida Kongsupalux, Suda Singlor, Sorrathon Sakulthamarom, Prasertsak Ketsit, Ratchawit Teetinannitchakul
Team Art: Rungkan Chomduen, Nuttapong Jhettirachot, Pruksathip Sawantrat
