TaDa - Presidente: Dad Grip #1

In the Dominican Republic, Father’s Day is celebrated on July 27 — a moment to honor those dads who, without asking for much, always show up to save the day.

TaDa, the beer delivery app of AB InBev that brings cold ones to your door in minutes, wanted to celebrate Dominican dads in a way that feels true to who they are.

That’s how “Dad Grip” was born.

It’s based on a simple truth: when something won’t give — like the cap of a beer bottle — we all turn to dad. And he’ll figure it out using whatever he’s got.

Because Dominican dads don’t need tools.
They just need grip.

We brought this to life through a series of striking print executions showing Dominican fathers mid-action — doing whatever it takes to pop open a cold Presidente for their “kids.”

Before the beer refreshes you…
Dad gets it open.

This is our way of raising a cold one to the strength, love, and ingenuity behind every Dad Grip.