Hankook: Live your life. Leave tires to us.

With “Live your life. Leave tires to us” Innocean and Hankook aim to speak to drivers of
all ages and to the everyday reality of millions of drivers, giving them permission to keep
doing whatever it is that matters to them, while Hankook handles the thing that it knows
best: being the expert on tires.
To do this, Innocean is introducing Hank, a retired mechanic and the star of a humorous
new content series. Since hanging up his torque wrench, Hank has been on a mission
to explore new passions – from pottery to knitting to meditation – and has been sharing
his journey with the internet in true influencer fashion. Yet everything he tries somehow
brings him back to what he calls his “first love”: tires.