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My Spotify: Grandma
Spotify continues to strengthen its bond with Filipino Gen Z by delivering a fresh take on the My Spotify platform, creating new campaign films in collaboration with Juice Singapore and Philippines. Inspired by how people often choose music based on mindset rather than activity, My Spotify Philippines taps into this insight; celebrating these pivotal ‘Companion Moments’ when the right song transforms your headspace, helping listeners conquer challenges or find magic in the mundane. A chivalrous act during a rainy commute hilariously backfires, and a Spotify playlist instantly provides the perfect, nonchalant soundtrack to recover from the awkward moment. Featuring TJ Monterde’s hit songs “Sariling Mundo” and “Palagi”. A solo laundry session, or a rom-com daydream? The character’s Spotify reflects a hilarious delulu moment and keeps the good vibes flowing, even in embarrassment. Featuring Cup of Joe’s hit songs “Estranghero” and “Misteryoso”.
Creative Agency: Juice Singapore Related |
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