The National Lottery: Fingers Crossed - Greenwich 1

The National Lottery’s giant ‘fingers crossed’ installation is a bold, symbolic celebration of hope—transforming a universally recognised gesture into a towering, seven-metre-high inflatable sculpture. Representing the average number of new millionaires created each week, the installation merges optimism with impact, appearing at iconic UK landmarks to visually and emotionally uplift the public. By bringing this emblem of possibility to national events and beloved cultural sites, the campaign cleverly taps into collective moments of joy to remind people that hope—much like a lottery win—can appear when you least expect it.