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Lynk & Co: Wonder. Full.
Automotive brand Lynk & Co has launched a bold new campaign to promote its new 01 model. The campaign transforms a casual drive into a family-friendly party, breaking away from empty road cliches and embracing Lynk & Co’s signature personality: bold, fun and built for the next generation of drivers. The work, ‘Wonder. Full.’, is a celebration of the upgraded version of the first European car launched by the brand, the new 01, and was devised by creative agency WE ARE Pi. Spotlighting the joyful features of the upgraded car, the campaign will run for two years in European markets including the Netherlands, France, Germany, Sweden, Spain, Belgium, and Italy. The 60-second hero film follows a family with two young children and their nodding dog as they drive the new Lynk & Co 01 through a city. Celebrating the family that turns the volume up and transforms a drive into a party, instead of feeling the need to tone themselves down, the ad communicates the fact that the new Lynk & Co 01 is loaded with joy, as it is packed with new features, many of them based directly on consumer feedback.
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