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Green Flag: Nothing Beats Near
Green Flag, one of the UK’s leading breakdown providers, launches a new creative campaign ‘Nothing Beats Near’, marking the first major work from VCCP since winning the pitch in December 2024. The campaign showcases the innovative Green Flag business model, emphasising the speed in which technicians respond to customers who need help, getting them back on the road as quickly as possible. With a fleet of owned patrol vehicles, manned by local technicians and supported by a network of independent local garages, Green Flag provides national coverage with real knowhow of local areas. The campaign is accompanied by a funny film ‘The Misadventures of Simon’ which follows Simon making the foolish mistake of setting off for help following a breakdown rather than waiting a short time for Green Flag to arrive. His calamitous journey sees him covered in mud, terrified by a sheep and invading a hippy commune, while his fellow passenger is seen already tucking into a lovely dinner at the local pub after a speedy rescue by Green Flag.
CLIENT: Tony Miller, Lucy Brooksbank, Kirsty Hoad, Lucy Mildwater, Joshua Cassidy |
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