Optica Los Andes: Keep it private - Diarrhea

We noticed something curious: when people can’t see well, their phones yell out their secrets—literally, in extra-large text. That’s why we created a humorous print campaign for OLA (Optica Los Andes), highlighting how something as simple as font size can unintentionally reveal very personal messages in public. A clever nudge to get new glasses—before your next overshare.