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Columbia Sportswear is launching a new brand platform, ‘Engineered for Whatever’, that peels back Mother Nature’s cliché facade to expose the unpredictable chaos beneath. This is Columbia’s debut campaign by adam&eveDDB and marks the first major brand platform relaunch for Columbia in a decade.
Credits
Other credits
Client:
Joe Boyle, Executive Vice President, Columbia Brand President
Matt Sutton, Sr. Vice President, Columbia Marketing
Tom Miller, Vice President, Columbia Marketing
Chris Araujo, Sr. Director, Columbia Creative
Jigna Kapadia, Sr. Director, Columbia
Jessica Taylor, Executive Content Director
Reanne Whitaker, Social Creative
Sally Pritchett, Head of Production
Deborah McCartney, Producer
Charlotte Ellison, Producer
Merle Aylott, Assistant Producer
Scott Silvey, Head of Design
Dave Callow, Senior Creative Artworker
Miranda Hipwell, Chief Executive Officer
Will Grundy, Chief Strategy Officer
Alex Scott Malden, Planning Director
Oscar Beach, Planner
Fraser Thomson, Managing Partner
Lily Henry, Account Director
Flora Hopewell, Account Director
Amy Holden, Account Manager
Rasha Noronha, Project Director
Candice Macleod, General Counsel
Tom Campbell, Senior Legal Counsel
Florence Chui, Paralegal
Layla Husted, Business Affairs Manager
Emily Eshelby, Senior Business Affairs Manager
Lee Gunther, Communications Director
Production Company: Smuggler
Henry-Alex Rubin, Director
Fergus Brown, Managing Director
Ray Leakey, Producer
Mike Carr, Production Manager
Anthony Dimino, 1st Assistant Director
Oliver Millar, Director of Photography
Mateo Akira, Director of Photography
Silence, Socials Director
Sian Bourke, Socials Producer
Service company: Division
Photographer: Anne-Sophie Soudoplatoff
Retouching: King Henry
Mark Henry, Retoucher
Editing company: Final Cut
Joe Guest, Editor
Leah Burton, Editor
Maud Barry, Social Editor
Nikki Porter, Senior Edit Producer
Hannah Burger, Assistant Editor
VFX: Framestore
Alexia Paterson, Executive Producer
Ellie May Tinker, Line Producer
Kamen Markov, Creative Director and VFX Supervisor
David Lochhead, Head of Design
Henrique Campanha, CG Supervisor
Matthew Thomas, Compositing Supervisor
Gregory Gaskins, Comp Lead
Michael Baker, Comp Lead
Zybrand Jacobs, Lead FX TD
Jules Janaud, Shoot Supervisor
Brad Silby, Head of Animation
Mariano Carrara, Design Producer
Johannes Sambs, Head of CG
Humberto Reynaga, Head of Editorial
Aadel Matoorianpour, Flame Artist
Colour Grading: Company 3
Matthieu Toullet, Colourist
Chris Anthony, Colour Producer
Visual Research: Carly Randall at FFFOUND.TV
Social Online: Omnicom Productions
Richard Bailey, Producer
Darnell Depradine, Editor
Audio Post-Production: Wave Studios London
Parv Thind, Sound Design
Caroline Jemirifo, Audio Producer
Soundtrack name: Blue Skies
Music Supervision: Soundtree
Luke Fabia, Peter Raeburn, Music Producer
Luis Almau, Head of Music
Jay James, Managing Director
Neil Athale, Colin McIlhagga, Luke Georgiou, Music Supervisor
Composed by
Irving Berlin, Composer
Performed by:
Maddie Stephenson
