XXXLutz: 80 years anniversary

For the 80th anniversary of the XXXLutz furniture stores, the furniture retail giant is leaving its familiar surroundings behind and heading out into the wide world. At the heart of the new 360-degree campaign — now in its 11th season — is once again actor and audience favourite Matthias Schweighöfer, who appears in spectacularly staged TV and digital spots set against iconic backdrops such as the Grand Canyon. Filming took place at the Hyperbowl in Munich, a virtual studio equipped with cutting-edge LED volume technology.