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Top 6: August 13th 2025
Outdoor
Netflix / NYX Professional Makeup: Wednesday
Top 6: August 13th 2025
NYX Professional Makeup is partnering with Netflix to celebrate the Season 2 premiere of Wednesday with a limited-edition capsule collection featuring four makeup products inspired by unique characters from the show’s universe. Set at the iconic Nevermore Academy, the new campaign reimagines the back-to-school moment as a celebration of fearless self-expression. Created in collaboration with GUT Amsterdam, the campaign blends pop culture with bold beauty, encouraging students to 'Never Apologise for Being Yourself.' This powerful message invites them to embrace the new school year with confidence and authenticity. Inspired by Tim Burton’s aesthetic take on the series, the campaign channels cinematic flair, visual edge, and emotional storytelling. It taps into the rituals of getting ready, transforming them into a call to own your uniqueness and wear it proudly. The hero film, set in the academy’s legendary gothic halls, features a diverse, expressive cast embracing their fiercest selves, encouraging the audience to make their mark, stand out, and show up as nothing less than exactly who they are from the very first school bell.
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