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Public Mobile: Anonymous - Shadows
Public Mobile is spotlighting what feels too good to be true in the world of wireless. In its latest national campaign, 'Anonymous', the TELUS-owned brand leans into humour, intrigue, and mock-confessions to highlight Reli-a-bill — its stance on no overages and no hidden fees — while emphasising the transparency and simplicity that set it apart from traditional telco experiences. Developed by creative agency Mekanism, the campaign uses faux-documentary storytelling to dramatise the modern rarity of a predictable phone bill. Running across YouTube and Amazon Prime, each spot features a silhouetted customer with an altered voice to protect their identity — because apparently, loving your phone plan is something to hide. In Joyride, a woman tries to share her anonymous satisfaction in a dimly lit living room, only to be hilariously exposed when her partner barges in looking for a shirt. In Shadows, a man hides in his garage, basking in the glow of his no-fee plan, until his mom lifts the garage door and his anonymity along with it.
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