LiveLighter: Power Of The Bean

Cancer Council WA’s LiveLighter program has launched a new digital campaign, Start Small, following new data showing the average adult is eating just 130 grams of legumes per week, less than a third of the 400 grams recommended for preventing chronic disease. The campaign was created by Berlin. The second wave of the Start Small campaign will be live from 10 August 2025 across catch-up tv, YouTube, radio, streaming audio, digital display, meta, reddit and TikTok.