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Currys: Knights
As the new school year approaches, Currys – the UK’s largest tech retailer – has launched a campaign that highlights the extraordinary lengths its colleagues will go to ensure every customer goes home with the right laptop for their needs. The campaign, created with AMV BBDO and Spark Foundry, addresses a growing trend in consumer behaviour, as people hold onto their laptops for longer, often missing out on the latest advancements in technology.
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