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Citysearch: Paralysis


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Most of us have encountered FOMO (Fear Of Missing Out) at some point in our lives. Usually on a Friday night after work, you get home and you don’t have a clue where to meet the mates for a good round of liver abuse.
Finally someone is paying attention to this debilitating and socially awkward problem. DDB Melbourne got together with the Kamen Brothers to create a public awareness campaign to inform Australians that there is hope. The spot features Dr Dale Chandapaul, foremost authority on FOMO, who reveals his groundbreaking cure - a regular dose of Citysearch!
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