Governo de Goias: Goiás against tobacco

The White August Campaign, promoted by the Government of Goiás through the State Health Department, aims to raise awareness about the risks of smoking and highlight the importance of prevention and early diagnosis of lung cancer.

Smoking remains the leading cause of severe respiratory diseases and is directly linked to lung cancer — one of the deadliest types worldwide. The campaign seeks to engage society with impactful messages, such as the image of inflatable lungs threatened by a cigarette, symbolizing the fragility of life in the face of tobacco.

With the slogan “Goiás Against Tobacco”, the initiative joins the national movement to fight lung cancer, encouraging healthier lifestyles, smoking cessation, and stronger public health policies focused on prevention.