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Web Film/Experiential
Airwallex: The Future of Finance
Airwallex, the Australia-founded leading financial platform for modern businesses, has declared an end to ‘clunky’business banking, with a new brand campaign developed with independent creative agency Special and withmedia strategy led by Accenture Song, urging businesses to ditch outdated systems and embrace the Future ofFinance.
When it comes to striking metaphors, a wrecking ball crashing through a traditional financial institution is on thetop tier. Special and Photoplay didn’t stop there either. The Future of Finance, the campaign in which Australianfinancial platform, Airwallex, declares an end to “clunky” banking, also includes a steamroller flattening apayments screen and a wrench crushes a smartphone (symbolising account opening delays).
Line Producer: Brendan Lee Related |
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