Print ad: GOVERNO DE GOIÁS: WILDFIRES HEALTH

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The Government of Goiás’ campaign against wildfires uses characters made of matchsticks to draw attention to the issue. The slogan “Wildfires: sooner or later, they reach you” warns of the local consequences of fires, such as an increase in hospitalizations due to respiratory problems and school closures. The campaign materials portray people made of matchsticks, symbolizing matches—one of the main causes of fire—and highlight the negative impacts of wildfires in the Cerrado.

Campaign details:
Slogan:
“Wildfires: sooner or later, they reach you.”

Characters:
Figures made of matchsticks to represent the causes of fire.

Objective:
Raise public awareness about the dangers of wildfires and call for action to preserve the Cerrado.
Impact:

The campaign seeks to show that wildfires are not a distant problem, but a real threat that affects health, education, and the economy.

Consequences:
In 2024, wildfire smoke led to an increase in hospitalizations for respiratory problems and the suspension of classes in schools, in addition to an estimated economic loss of R$ 1.5 billion, according to the press.