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Web Film/Experiential
Commercial Radio & Audio (CRA): Fire Frequency
To challenge outdated perceptions of radio and digital audio, Commercial Radio & Audio (CRA) - the peak industry body for commercial radio broadcasters across Australia - launched a campaign designed to reignite belief in the power of audio. The campaign centres around a visually-striking product demonstration: a flame surrounded by speakers that play a frequency so powerful that it extinguishes the flame using nothing but sound. Created with Ridley Scott's set designer and Australia's best sonic specialists, the film weaves visuals and sound together to beautifully prove audio's impact, both literal and figurative.
Client: CRA Related |
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