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MobileMuster: MobileMuster - Clam

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Every phone eventually meets its end, with an estimated 13 million dead and broken phones forgotten in drawers across Australia, despite 96% of a phone’s materials being recyclable. To reignite mobile phone recycling, Enigma and artist James Dive created a series interactive, mechanical artworks within
standard out-of-home panels. Each execution dramatises untimely phone death scenarios to help drive a new wave of recycling behaviour. Because However it dies, it can be recycled with Mobile Muster.
Credits Other credits

Media Agency: Enigma

Chief Media Officer: Justin Ladmore

Executive Director: Sally Lawrence

Senior Media Manager: Sophie Rivers

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