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Interactive
Yates: Yates National Gardening League
Yates has been an essential part of Aussie backyards for generations - but to connect with new audiences, they needed more than just another product launch. So they created Click & Grow, a lawn care system designed to make greener, healthier lawns simple for novice gardeners.
To introduce it, we transformed gardening into Australia’s newest sporting obsession, the National Gardening League (NGL). A playful cultural platform where lawns became the athletes, referees judged the turf, leaderboards tracked the action, and the prize was $10,000 a Championship Green Thumb Ring and a pretty good story.
Group Managing Director: Renèe Hyde Related |
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