 |
Top 6: September 17th 2025
Print
TAC: Australias Deadliest Predator
Top 6: September 17th 2025
Australia is seen as home to some of the most deadly predators on the planet. But the reality is that speeding killed 70x more Australians last year than crocs, snakes, spiders and sharks combined.
This integrated campaign reframed speeding as the threat we should truly fear, brought to life through a zoo enclosure experience featuring a speeding car, supported by film, posters, radio, social, and an immersive audio piece crafted entirely from the sounds of speeding vehicles. By making speed visible and visceral, the campaign forced Australians to confront it in the same way they fear a snake’s strike or a shark’s fin. Shifting speeding from an abstract statistic into a living, breathing predator.
Marcus Byrne, Head of Art and AI RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
