Jhpiego: Post Labor Day

Grey and Jhpiego have launched a powerful new campaign, 'Post Labor Day,' that shines a light on the often-unseen realities of postpartum care, created in partnership with Grey Health in New York. For more than 50 years, Jhpiego has worked worldwide to ensure women survive pregnancy and childbirth. Yet the most dangerous time for mothers isn’t just during birth but after which is too often overlooked. Millions of women and newborns don’t make it through this fragile time. #PostLaborDay aims to transform the day after Labor Day into a cultural moment to spotlight postpartum care. The campaign calls on influencer mothers to share personal images from their own labour, turning these private moments into powerful advocacy. These posts will remind their audiences that maternal survival is a privilege too often taken for granted—and highlight that, for millions of underserved families worldwide, the hours and days after labour are critical and vulnerable times. This social campaign will begin today ('Post Labor Day') with a range of influencer mothers posting their stories, while also encouraging their followers to post their labour stories, creating a social movement. They will drive followers to PostLaborDay.com​ where they can learn more about the movement, how to join, and how to support Jhpiego.