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Top 6: September 24th 2025
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Burger King: Paraguay’s In
Top 6: September 24th 2025
After 16 years, Paraguay is finally back in the World Cup, a historic moment that united the entire country in one emotion. Burger King Paraguay decided to celebrate it with a simple yet powerful idea: highlighting the “IN” within its own logo, turning it into a direct nod to the national feeling of being IN again in the World Cup. In a country where football is identity, pride and passion, the brand joined the national conversation with a minimalist piece that quickly became massively shared and celebrated on social media.
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