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When looking for mental health support, asking for help shouldn't feel like navigating a maze. But for too many people, that’s exactly what it is: long waitlists, endless voicemails, confusing referrals, or being told you don't meet the eligibility criteria. Instead of finding care, you hit dead ends. This difficult truth became the foundation for ‘The Maze,’ a new campaign from the Centre for Addiction and Mental Health (CAMH), building on the success of its record $600 million, No One Left Behind platform.
Credits
Other credits
Brand — CAMH Foundation
Chief Marketing Officer — Sarah Chamberlin
Brand Director — Meghan Kelly
Marketing Manager — Robb Eng
Marketing — Merryl Dsouza
Agency — Mekanism
Design Director — Leah Renihan
Head of Strategy — Ian Barr
Group Account Director — Heather Mirynech
Account Supervisor — Kristina Figueira
Producer — Sydney Fitzgerald
Production Director — Lily Tran
Vice President — Derek Laurendeau
Planning Director — Nicole LeClair
Planner — Claudia Boucher
Team — Sydney McCutcheon
Coordinator — Divyang Kaushik
Vice President — Krystal Seymour
Media Buyer — Evann Kremer
Media Buyer — Sarah Conforzi
Production — Animals TV
Executive Producer — Chris Hutsul
Executive Producer — Miriana DiQuinzio
Head of Production — Liam Benstead
Producer — Yona Strauss
Post Production / VFX — Tantrum Studios
Creative Director — Dominik Bochenski
Executive Producer — Victoria Holt
Compositing — Davide Di Santo
Compositing — Bala D
Compositing — Piers Larchet
Artist — Chet Diwakar
Artist — Seema Scheere
3D Artist — Dominik Wojtarowicz
3D Artist — Rogerio Miyagi
3D Artist — Steve Choptiany
Editorial — Outsider Editorial
Editor — Chris Murphy
Executive Producer — Kristina Anzlinger
Executive Producer — Kayan Choi
Edit Assistant — Erin Cayer
Producer — Kelsey Dale-Mcgrath
Music / Sound — Rajakovic Electric
Sound Director — Mark Rajaković
Executive Producer — Nicole Rajaković
Sound Engineer — Aaron McCourt
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