Outdoor ad: South Western Railway: Courtroom

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South Western Railway (SWR) is highlighting that its staff are equipped with body-worn cameras in a new OOH campaign, created by independent
agency St Luke’s. It is the latest effort by SWR to reduce the abuse staff face at work and
create a safer, more respectful environment for customers and colleagues.

A series of OOH posters show people in law enforcement settings, such as a holding cell, a police interview suite and in the dock. Superimposed over each of the offender’s faces is a frame from the violent outburst that led to their arrest, captured within the victim’s body cam footage, along with the line: “Body cam footage is evidence. It pays to be kind.”

The campaign will roll out from 15 September 2025, on OOH sites across the South Western
Railway network in the UK including London and the South West.

Body cams record events from the staff’s perspective, including instances of verbal or
physical abuse. While they provide useful evidence in prosecuting offenders, their greatest
value lies in prevention. A 2024 University of Cambridge study* found that when staff wear
body cams, incidents of physical and verbal assault fall by nearly 50%, and injuries drop by
around 30%. (* Source: Rail industry announces positive findings of long-term University of Cambridge
research project into staff safety and body worn cameras)