 |
Tv
McDonald's: FC McDonald's
McDonald’s France, partner of Ligue 1 and a brand deeply rooted in French popular culture, and Kappa, a key reference in streetwear and sports lifestyle, has unveiled a bold capsule collaboration celebrating the connection between field, style, and collective identity: the FC McDonald’s line. More than just a nod to the world of sport, it embodies a shared vision: that of two brands shaping habits, breaking codes, and inspiring a new way of consuming: fashion, food, and collective culture. This FC McDonald’s capsule pays tribute to the spirit of football in all its vibrancy: the love of the jersey and supporter culture, but also the street—where football becomes culture, attitude, and identity. In this spirit, McDonald’s, together with its agencies DDB Paris and tms Paris, worked alongside Italian designers Kappa to create four jersey designs, three cap designs, and many other items: sweatshirt, scarves, socks, beanie, as well as an exclusive outfit designed specifically for McDonald’s crew members, turning the restaurants into one of the showcases of FC McDonald’s.
Agency — tms Paris Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
