At this year’s Super Bowl, food delivery app Uber Eats and creative agency Special US introduced the world to a grand conspiracy: ‘Football Is For Food’. Spearheaded by Matthew McConaughey, the campaign sought to ‘prove’ that football was invented as a ploy to sell food. While celebrities like Charli xcx, Kevin Bacon, Greta Gerwig, Sean Evans and Martha Stewart were on board with the theory, the same can not be said for movie star and Philadelphia Eagles fan, Bradley Cooper. For part two of the campaign, kicking off in time for the ‘25/’26 NFL season, Uber Eats and O Positive director Jim Jenkins take audiences back to the same boardroom from the Big Game spot, where the actor is positively raging about his team’s Super Bowl win being played off as simply a marketing stunt for food.
