Liquid Death / Boost Mobile: Family Plan

Boost Mobile is partnering with Liquid Death to take on Boost's larger wireless industry competitors. For too long, the biggest carriers have misled consumers with hidden fees, confusing contracts, and routine price hikes passed off as business as usual. Verizon's price increase that went into effect yesterday is just the latest example of this playbook. Boost Mobile exists to break that cycle. With transparent, no-contract plans, customers pay only for what they truly need, saving hundreds each year while getting the service, clarity, and value they deserve. Today, Boost Mobile is launching a new advertising campaign featuring Cellphone Bill, a new character created by Liquid Death and portrayed by The Righteous Gemstones actor and comedian Tony Cavalero, to wake people up and encourage them to evaluate their wireless plans. The campaign includes Boost Mobile's first advertisements featuring Cellphone Bill, the new character created by Liquid Death and played by Tony Cavalero. Cellphone Bill is a psycho luring unsuspecting victims and holding them captive with wireless contracts. He personifies the real horror: bloated, high-priced wireless service from the Big Three. The Cellphone Bill campaign, which was also produced and shot by Liquid Death's internal production company Death Machine, highlights the need for people to break free from wireless plans that hold them captive for years. While most wireless carriers are raising prices, Boost Mobile is committed to providing high-value wireless service starting at just $25/mo. FOREVER, with no long-term contract and no price increases – no catch.