Slomin's Shield Link: The Maestro

lomin’s Orchestrates the Ultimate Smart Home Experience

Slomin’s, best known for its trusted home security solutions, is stepping into the fast-growing smart home arena with the launch of its new brand, Slomin’s Shield Link,

a platform that combines smart home devices with security products, all managed through a dedicated mobile app that lets consumers set personalized routines and enjoy seamless control of their household ecosystem.

To introduce Shield Link, Slomin’s partnered with boutique agency CRC, NYC to create a campaign under the concept “The Maestro of Your Own Home.” Directed by Shushu E. Spanier, the spot draws a playful parallel between conducting a symphony and orchestrating one’s smart devices. A modern-day “maestro” guides the action, dramatizing the effortless control that Shield Link brings to everyday living.

With competitors like Apple Home and Google Nest already shaping the landscape, Slomin’s is positioning Shield Link as a uniquely intuitive, customer-first entry into the smart home market, built on decades of expertise in protecting and empowering households.