Joseph Coiffure: Stay unhidden

Life insists on turning us grey.

Routines, rules, and the constant “that’s not for your age.”

Joseph Coiffure chose to show the opposite: women who use color as a way of saying “here I am.”

Stay Unhidden, the new campaign, celebrates all those who decide not to hide and to shine exactly as they are.

Because it’s not just a look.

It’s a message.

A reminder that no age, rule, or routine can dim who we are.