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Angelica Pernau for C6 Bank
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C6 Bank revamped its institutional photography editorial this July. The new material, with a sophisticated and elegant approach, will be used across all of the bank's communications, including its website, app, advertisements, and internal and external communications.
The project, carried out in collaboration with the agency Tech & Soul and the studio SAL2, was led by fashion photographer Nicole Heiniger, who has shot for major magazines in the segment such as Vogue and Elle, and features styling by Pedro Sales.
The initiative is part of the bank's updated brand positioning with the concept "For an Extraordinary Life." The new signature reinforces the idea that it is possible to democratize people's access to a high-quality banking experience.
The photo editorial revamp adopted a new artificial intelligence photography technique that seeks to integrate technology with artistic language. Using everyday settings—such as a beach, a subway car, and a supermarket—backgrounds and visual compositions were developed with the help of generative AI, integrated in real time during the modeling sessions.
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