Heinz: Wake Up Heinz

We discovered that when we are sleepy, we yawn, and on several occasions, we start the day in that mood: yawning. Interestingly, it is the same gesture we make when something itches. That is why we created a print campaign showing the similarity between yawning and opening your mouth when you taste something spicy. We also discovered that spicy food stimulates and awakens the human senses more quickly.