TV ad: Volkswagen South Africa: Forever Golf

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Since the first Golf hit the streets of South Africa, the People have been nicknaming them. From the "Rabbit" and "Bum Jive" to "Vura", "7 Reasons Why" etc. So to launch the new Golf, Volkswagen tapped into this 47-year tradition of nicknaming the icon and called on their loyal fans to do what they do best and name the new Golf - Introducing Forever Golf. A campaign for the People, by the People.

Category Automotive
URL https://www.vw.co.za/en/forever-golf.html
Client Volkswagen
Agency Ogilvy South Africa
Production Sanaa Films
Country South Africa
Uploaded 6 October, 2025

Credits

Director
Sanaa Mothabisa
Executive Creative Director
Mike Barnwell
Chief Creative Officer
Pete Case
Creative Partner
Alex Goldberg
Creative Director
Sibs Zihle
Art Director
Humaira Chohan
Art Director
Maxinne Carr
Copywriter
Nomfundo Myeni
Agency Producer
Cathy Day
Producer
Dumisani Mvumvu
Editing Company
House on Fire
Photographer
Zenhlanhla Myeni
Photographer
Andile Buka
Project Manager
Melissa Forgus
Managing Director
Vicki Buys
Account team
Mandisa Looana
Account team
Katlego Malaka
Account team
Julian Hendrickse
PR
Bonfire

Other credits

Brand Manager: Sindisiwe Gwamanda, Thato Lekgetha

Marketing Director: Bridget Harpur

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